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The bill aims to stop large retail food stores and their online platforms from charging different prices to individual customers based on personal data or real-time factors. Specifically, it bans individualized pricing, dynamic pricing, and pricing that relies on facial recognition technology. Individualized pricing means setting prices based on a customer's identity or characteristics, while dynamic pricing adjusts prices frequently based on demand or other variables. Facial recognition pricing would involve using technology to identify customers and alter prices accordingly. The purpose of this legislation is to promote fairness and transparency in pricing, preventing potential discrimination or exploitation of shoppers based on their personal information or shopping behavior. If enacted, large food retailers would need to use uniform pricing strategies that do not vary prices between customers. This could increase consumer trust and protect privacy but might also limit retailers' ability to use advanced pricing technologies to optimize sales or manage inventory. The bill primarily affects large food retailers and their customers, especially those who shop online or in physical stores that use advanced pricing algorithms or biometric data.